|By: Soumya Mukerji||Date: 2009-03-26|
Mid Day , Delhi Edition , 26/03/2009 .
Just got that promotion and want your friends in Mumbai or Bangalore to get their rasgullas asap? A bunch of Web-wallahs are ready with the sweet scoop
The tedious task of delivering mithais to clients, relatives and friends can now be easily taken care of, and no, we aren’t providing any errand runners. One click, and that cham-cham is in the recipient’s tummy within four hours of having placed your order, even from another city.
MithaiMate.com is the brainchild of four young techies with a sweet tooth, and offers dessert-delivery services in three cities Delhi, Bangalore and Mumbai. The concept is simple. The firm has tied up with reputed mithais-makers from these towns Nathu Sweets in Delhi, Punjabi Ghasitaram Halwai in Mumbai and Anand Sweets in Bangalore and makes sure all orders are processed within a few hours of having been placed. The result no soured chaashni, no rotten kesar and no sticky parcels. “We’re totally against the courier model, and aim to do it fresher, better and faster than those couldn’t-give-a-damn-for-quality e-comm sites,” said Akhilesh Bali, one of the founders. The other team-members are Shashank Agarwal, Ashutosh Dixit and Rachit Mehra.
Wondering how it all works? You place an order of a minimum of 500 gms of a sweet (the cheapest on their list is the motichoor laddoo @ Rs 160 a kg), they call up the vendors and have their boys over to collect the fresh stock, and within a maximum of five hours, the package gets to its destination. “The shorter the notice, the better it works,” Akhilesh explained. The menu boasts of sugarfree anjir barfee, pista halwa, chaina angoor and an exotic assortment called Delhi 6, among other saccharine savouries. Bengali sweets are a specialty here. Not impressed enough? There’s always the option of customising the stuff and adding personal messages. A number of online payment modes are available, and the portal will soon accept overseas orders. The fare, of course, stays fully Indian.
Log on to: http://www.mithaimate.com/