MithaiMate Featured on Startupnews.in
Never ask a kid again what engineers do! For in the land of high entrepreneurial zeal, we have engineers selling sweets. Yes the humble, tasty Indian mithai. MithaiMate.com is an online store selling sweets in Delhi, Mumbai and Bangalore, sourced from some of the finest sweet shops in the respective cities. It is co-founded by four engineers - Shashank Agarwal, Akhilesh Bali, Ashutosh Dixit and Rachit Mehra.
A search on Google would reveal quiet a few websites selling sweets and dry fruits within India. Most of them selling stuff to any corner of the country. So, what’s different you ask? And how will a site selling sweets to just three cities survive?! Why is StartupNews.in featuring Mithaimate.com and not others? All the answers are quiet simple. All the other portals we know of are using courier etc and deliver in 3 to 4 days at best. MithaiMate door delivers fresh sweets, made on the same day within 3 - 24 hours of you placing the order!
The idea behind MithaiMate as an enterprise was to develop an online portal, which would enable people to send across sweets (mithai) as gifts to their loved ones. Sharing of gifts during celebrations is a common aspect within most cultures around the world, & in India gifts in the form of mithai are held in high regard.
A brain child of Akhilesh Bali and Shashank agarwal, later joind by Ashutosh Dixit and Rachit Mehra, the team realised that this could be a solution for NRIs and those who are unable to be with their loved ones to celebrate an occasion. Anybody constrained by time or distance can now send guaranteed fresh sweets to anyone in the cities where MithaiMate is present.
As of now, MithaiMate operates in three cities across India namely, New Delhi, Mumbai & Bangalore. MithaiMate has tied up with leading brands in these cities for sourcing sweets of high quality. The brands with which MithaiMate has tied up are all renowned & well respected brands occupying substantial market shares in their respective cities.
The brands, which have given their consent towards being associated with MithaiMate are:
- Nathu Sweets (Delhi)
- Punjabi Ghasitaram Halwai (Mumbai)
- Anand Sweets (Bangalore)
According to Ashutosh, MithaiMate strives to ensure that the mithai reaches the customer on time, so that the customer can appreciate the fine quality & taste of the mithai. A dedicated staff is in place in order to take care of the delivery requirements in each of the three cities. MithaiMate plans to roll out similar operations in other cities across India as well. They are already in talks with vendors in Chandigarh, Pune, Nagpur, Chennai, and Kolkata.
The founders have been very entrepreneurial from college times and have always treated their customers as kings. Ashutosh did not speak much about the founders stressing that what mattered in their business was the branding of MithaiMate as a personalised service provider of the highest quality of sweets and speed of delivery for their clients.
StartupNews.in predicts an excellent future and tremendous opportunities for MithaiMate if it takes a franchise route. It can also do well if marketed to corporate clients and other institutions across the globe.
I personally prefer Kaju Katli, what’s your take on MithaiMate?